Photography by Marija Vainilaviciute / Videography by Curtis Gibson / Model Faye Damen / HMU by Aga Dobosz / 2018
ART DIRECTION, STYLING, CASTING
Dai is a performance fashion brand for womenswear. The brand is dynamic and breathes quality. I was asked to lead the creative for this collection and art direct for the lookbook and campaign shoot, which included moodboarding, casting, set design concept, production, and styling. The result is timeless, chic, luxurious, and powerful.
3.1 PHILLIP LIM - ACCESSORIES LOOKBOOK
Photography by Pete Deevakul / Assistant Digi-Tech Keith Ketwaroo / Styling by Anna Maria / Assistant Stylist Heidi Pelczar / 2013
ART DIRECTION, LIFESTYLE STYLING
Lookbook and ecommerce photography for 3.1 Phillip lim accessory collections. I was a part of the team who managed the art direction and styling for these shoots, ensuring that the lighting, angles etc was all consistent and on brand. I was also there to make sure that the product was shown in the best way and in a way that was always consistent with our brand’s visual identity.
DAI - ECOM
Photography by Megan Kellythorn / Model Eya / 2018
ART DIRECTION, PRODUCTION, STYLING, CASTING
E-commerce shoot for Collection Three of Dai’s RTW offering. I currently manage all ecom photographic for the brand, which includes art direction, sourcing creatives, casting, styling management, production, and post production management.
CALLALY X COURTNEY BAE
Callaly is an award-winning Tampliner brand based in the UK. They have developed a highly sophisticated and thoughtfully designed product. Their brand ethos is behind ethical and responsible manufacturing as well as raising the bar on awareness and openness for women. I was asked to collaborate by producing 3 images that would be used for various marketing initiatives such as this mailer pouch and postcards.
CORPUS NATURALS X COURTNEY BAE
Corpus Naturals is a natural vegan deodorant brand based in California. Their scent profiles are highly sophisticated and elevated. I was tasked with creating illustrations inspired by each scent. The collateral was a huge success and celebrated across their social media platforms.
THE WOMAN WHO...
Dai / Printing by Love Print / 2018
For this collaboration project I was asked to create 3 holiday gift cards for an exclusive limited edition print which would be sent out to top VIP clients as notecards and a keepsake. 270 of the girl in plum were printed onto recycled cardstock, which I then numbered and signed. All 3 illustrations were used for the newsletter and social media.
DAI - LOOKBOOK PRINTED
Photography by Marija Vainilaviciute / Model Faye Damen / HMU by Aga Dobosz / 2018
ART DIRECTION, GRAPHIC DESIGN, PRINT
Dai is a performance fashion brand for womenswear. The brand is dynamic and breathes quality. Having art directed the shoot already, we needed to produce the digital and print lookbook. Here is the final product of the printed version, which I laid out in a newspaper style on recycled paper.
THE CULT HOUSE
WEB DESIGN, PRINT, BRANDING
The Cult House is a collective art gallery and consulting agency based in London. I was tasked with the relaunch of their website, refining and elevating it to produce a sophisticated and dynamic platform. I have also worked on several print flyers for their international exhibitions held in London. This is an example of their Fusion V art show, which exhibited over 50 artists in East London.
CONCEPT SHOP FLYER
Love Print Group / 2019
LAYOUT DESIGN, PRINT
This is a mailer/ flyer I designed and print managed for an upcoming concept store. The paper is bright white 100% recycled 300gsm matt cardstock.
NOAH KINIGSTEIN ART
Printing by Moo / 2016
BRANDING, LOGO DESIGN, WEB DESIGN
Noah Kinigstein is a watercolour and oil paint artist based in New York. Noah is also a civil rights lawyer and for this reason he has a particular interest in social ideals that have a common thread in justice. Working with Noah was a process of finding his brand identity as an artist and portraying it through the various channels, aligning with his core values. The objective was to portray his very dynamic and expressive work in a focused and sophisticated way. I designed business cards for Noah as well as a website. I also worked with Noah on strategy and marketing in order to help grow his art business.
GAMAND JOUE TYPEFACE
TYPEFACE DESIGN, PRINT DESIGN
PRADA STAGE TOKYO
Artwork by James Jean / Isetan Shinjuku Japan / 2016
As VM Manager for Prada Northern Europe, I was sent to work with Prada HQ on the opening of the Isetan Shinjuku pop up shop in Japan. The objective was to display a special collection of printed Prada ready-to-wear and accessories made exclusively for the department store. The artwork consisted of rabbits and lilies and was produced by Taiwanese-American artist James Jean. Miuccia Prada envisioned it as a Liberty print.
PRADA LONDON FASHION WEEK
Here is an example of Prada Sloane St during London Fashion Week. Sloane St was one of over a dozen key London stores that I managed as part of my region. During my time at Prada in London I hired and trained a team of 7 VM creatives.
PRADA POP UP HARRODS
Harrods / 2018
CREATIVE DIRECTION, VISUAL MERCHANDISING
This Prada wall in the Harrods men’s department was treated as a pop up space and was rotatexd every few months for a new concept. The idea behind this installation was to develop the iconic Prada robot “Romeo” into a life-sized presentation. The concept was further realised in flagship stores where “Giulietta” the female robot, was installed to pair with “Romeo”. As head of the region for VM, I was responsible for the final setting of the installation.
MIU MIU MIAMI DESIGN DISTRICT
Architecture by Roberto Baciocchi / 2015
I was managing visual merchandising for the East Coast of North America at Miu Miu. My region covered New York, Canada, several East Coast stores as well as Florida. During my time at Miu Miu I was sent to Miami to open the new Miami Design District store, one of 3 openings I was responsible for.
MIU MIU NEW YORK FASHION WEEK
Miu Miu, as the sister brand to Prada, is defined by its fun, playful, and quirky identity. It is within Miu Miu that Miuccia Prada does her dreaming. I worked for Miu Miu, North America under Prada Group USA, where I managed the East Coast locations curating each retail space in order to reflect the current mood of the brand at any given moment. A display is crafted with props and product and must be balanced in colour, line, texture, fabrication to name a few considerations. The store must flow and enhance every item so that a customer can shop comfortably and yet know that the store is filled with precious merchandise just like a candy store.
MANSUR GAVRIEL HARRODS
Harrods / 2018
Mansur Gravriel opened their first shop in shop within Harrods, London in 2018. I managed the VM display setup for the opening as well as several new display changes thereafter.
THE GUGGENHEIM: ROBERT MAPPLETHORPE AND BOY SMELLS
FULL PROJECT COMING SOON…
Boy Smells is a California-based brand producing fine candles and intimate apparel for both men and women. The project I was tasked with was to create a window design concept for the Guggenheim in New York. The project was to be installed in conjunction with the exhibition of Robert Mapplethorpe’s work.
BURBERRY RUNWAY WINDOW DESIGN
WINDOW DESIGN, 3D RENDER
I worked with Burberry on their runway window for Autumn/Winter 2019. The task was to design from scratch a concept that would thereafter undergo months of refining and approvals from Riccardo Tisci, until the final project was ready to prototype, draw up guidelines, and finally to roll out. I was part of the initial development to help aid their small team in getting the project off the ground in order to keep to their project timeline. I began exploring several avenues through mood boards after having rigorously studied the show and collection. I then developed these concepts into around 60 or so 3D renderings in order to present a clear visual to Riccardo.
LOGO DESIGN, 3D DESIGN, INSTAGRAM CREATIVE DIRECTION
Houndsground is a startup concept that I was asked to develop visually including logo design, instagram design plan, and 3D design. The idea behind Houndsground is to create an environment for dog owners to spend their day where they are free to work, socialise, hold meetings, and relax while their pup plays happily nearby. It is also a place for those who love dogs but don’t necessarily have one of their own. The park allows for dog owners to use the facilities in any kind of weather and within flexible hours. There is also a small retail shop for humans and pups.
3.1 PHILLIP LIM CONCEPT STORE
Architecture by Jonathon Beck / 2012
STORE DESIGN, BRANDING
3.1 Phillip Lim is an advanced contemporary designer of Chinese descent, and this project was the launch of his first pop-up shop in Asia. The two story boutique had a 10 month lifespan on Wing Fung Street, Hong Kong. The store concept displayed 4 different stages of discovery whereby the facade and interior were on rotation revealing a new design for each rotation. The overarching concept of the store was to create a connection between the in-store and the online brand experience. My primary role was to manage the process, track our timeline, and to support the development of the store interior.
During my time at Phillip Lim I worked in HQ managing the visual direction for North America as well as their 8 global partners across Asia, Europe, and the Middle East. I supported retail design development, contributing to the grand opening of over 20 stores globally; from pop up concepts to flagships. I managed the in-store rollout of the company rebrand from design through to production, which included the realisation of hangers, mannequins, and signage as well as all VM props. I also managed Phillip’s private collection of furniture and art, which was curated for each Phillip Lim space.
3.1 PHILLIP LIM NEW YORK
RETAIL DESIGN, VISUAL MERCHANDISING
As the head of the VM Department for 3.1 Phillip Lim HQ, this was a very exciting development from the new retail store design concept for the brand. The Great Jones St store was our first DOS launch for this concept within the US and it is certainly a top level global flagship store for the brand. Here is an example of a display I set, which was renewed on a monthly rotation and reviewed by Phillip each time.