Photography by Marija Vainilaviciute / Videography by Curtis Gibson / Model Faye Damen / HMU by Aga Dobosz / 2018
ART DIRECTION, STYLING, CASTING
Dai is a performance fashion brand for womenswear. The brand is dynamic and breathes quality. I was asked to lead the creative for this collection and art direct for the lookbook and campaign shoot. The result is timeless, chic, luxurious, and powerful.
Photography by William Kaner / Model Ali Lagarde / 2011
LINGERIE DESIGN, STYLING, ART DIRECTION, CREATIVE DIRECTION, CASTING
Askanar Bae was a New York based lingerie brand specialising in intimate apparel. The brand produced two capsule collections for which I helped to establish their identity. I crafted a visual language that spoke to the product and story behind the brand. Askanar Bae’s voice was strong and it embodied core feminine values.
NOAH KINIGSTEIN ART
Printing by Moo / 2016
BRANDING, LOGO DESIGN, WEB DESIGN
Noah Kinigstein is a watercolour and oil paint artist based in New York. Noah is also a civil rights lawyer and for this reason he has a particular interest in social ideals that have a common thread in justice. Working with Noah was a process of finding his brand identity as an artist and portraying it through the various channels, aligning with his core values. The objective was to portray his very dynamic and expressive work in a focused and sophisticated way.
LOGO DESIGN, PACKAGING DESIGN
Phillippine is a self-initiated project for cafe branding and coffee packaging based on the logo and prints I crafted. The inspiration was found in some place between a vision of refined contemporary elegance and a childish 1970s playfulness.
GAMAND JOUE TYPEFACE
TYPEFACE DESIGN, PRINT DESIGN
THE CULT HOUSE
WEB DESIGN, PRINT, BRANDING
The Cult House is a collective art gallery and consulting agency based in London. I was tasked with the relaunch of their website, refining and elevating it to produce a sophisticated and dynamic platform. I have also worked on several print flyers for their international exhibitions held in London.
LOGO DESIGN, PACKAGING, MENU DESIGN
Café Brigitte is a self-initiated cafe concept for an outdoor garden cafe in Venice, California. The concept plays into a retro theme, inspired by mid-century decor, taking cues from Frank Lloyd Wright and colour palettes from Wes Anderson - all set in a contemporary millennial world where geometric shapes meet curved, imperfect lines. My illustrations are what bring a natural playfulness to the brand, so the idea is that the menu illustrations would be reinvigorated on a monthly basis.
LOGO DESIGN, 3D DESIGN, INSTAGRAM CREATIVE DIRECTION
Houndsground is a startup concept that I was asked to develop visually including logo design, instagram design plan, and 3D design. The idea behind Houndsground is to create an environment for dog owners to spend their day where they are free to work, socialise, hold meetings, and relax while their pup plays happily nearby. It is also a place for those who love dogs but don’t necessarily have one of their own. The park allows for dog owners to use the facilities in any kind of weather and within flexible hours. There is also a small retail shop for humans and pups.
SONIA RYKIEL MADISON AVE
Set Build by Christopher Brinson / 2016
WINDOW DESIGN, VISUAL MERCHANDISING
Sonia Rykiel is a Parisian brand. I worked with their New York team to manage their visual merchandising as well as event and window installations. I designed and managed production for this window concept.
COURTNEY BAE ART
Courtney Bae is an oil and gouache visual artist working primarily in a figurative style. For this self-initiated project I worked to showcase a series of work as a fun set of gift wrapping paper. The nature and tone of Courtney Bae’s gouache work is delicate, minimal, and typically promiscuous. The objective was not to interfere with this but to enhance the artwork for its rich character.
THE WOMAN WHO...
Dai / Printing by Love Print / 2018
For this collaboration project I was asked to create 3 holiday gift cards for an exclusive limited edition print which would be sent out to top VIP clients as notecards and a keepsake. 270 of the girl in plum were printed onto recycled cardstock, which I then numbered and signed. All 3 illustrations were used for the newsletter and social media.
PRADA STAGE TOKYO
Artwork by James Jean / Isetan Shinjuku Japan / 2016
For this project I was sent to work with Prada HQ on the opening of the Isetan Shinjuku pop up shop in Japan. The objective was to display a special collection of printed Prada ready-to-wear and accessories made exclusively for the department store. The artwork consisted of rabbits and lilies and was produced by Taiwanese-American artist James Jean. Miuccia Prada envisioned it as a Liberty print.
PRADA POP UP HARRODS
Harrods / 2018
CREATIVE DIRECTION, VISUAL MERCHANDISING
This Prada wall in the Harrods men’s department was treated as a pop up space and was rotated every few months for a new concept. The idea behind this installation was to develop the iconic Prada robot “Romeo” into a life-sized presentation. The concept was further realised in flagship stores where “Giulietta” the female robot, was installed to pair with “Romeo”. I was responsible for the final setting of the installation.
3.1 PHILLIP LIM CONCEPT STORE
Architecture by Jonathon Beck / 2012
STORE DESIGN, BRANDING
3.1 Phillip Lim is an advanced contemporary designer of Chinese descent, and this project was the launch of his first pop-up shop in Asia. The two story boutique had a 10 month lifespan on Wing Fung Street, Hong Kong. The store concept displayed 4 different stages of discovery whereby the facade and interior were on rotation revealing a new design for each rotation. The overarching concept of the store was to create a connection between the in-store and the online brand experience. My primary role was to manage the process, track our timeline, and to support the development of the store interior.
During my time at Phillip Lim I worked in HQ managing the visual direction for North America as well as their 8 global partners across Asia, Europe, and the Middle East. I supported retail design development, contributing to the grand opening of over 20 stores globally; from pop up concepts to flagships. I managed the in-store rollout of the company rebrand from design through to production, which included the realisation of hangers, mannequins, and signage as well as all VM props. I also managed Phillip’s private collection of furniture and art, which was curated for each Phillip Lim space.
MIU MIU MIAMI DESIGN DISTRICT
Architecture by Roberto Baciocchi / 2015
I was managing visual merchandising for the East Coast of North America at Miu Miu. My region covered New York, Canada, several East Coast stores as well as Florida. During my time at Miu Miu I was sent to Miami to open the new Miami Design District store, one of 3 openings I was responsible for.
MANSUR GAVRIEL HARRODS
Harrods / 2018
I was asked by Mansur Gravriel to help open their Harrods shop in shop.