CREATIVE MARKETING PORTFOLIO
GRAZE TV Commercial Campaign
We launched our first radio ad and with it, our brand sonic in January 2023 with a 4 our of 5 star score from System1. To follow was our biggest campaign to date, our TVC which went live in April through until September 2024. The planning included creative development, production, media buy across TV, BVOD, and digital - all off the back of our rebrand. The commercial was a success as it improved brand awareness points as well as brand saliency.
GRAZE Rebrand
I was brought in to create, develop and launch the Graze rebrand across website, social, packaging, content library, internal, DTC subscription, and B Corp Impact Report. The £6 million rebrand achieved its performance targets with improved COGs, on-shelf visibility score, and reached a targeted uplift in sales.
PLUM GUIDE Content Creation
I took on contract work in travel with Plum Guide, where I focused a lot on paid ads, display, and affiliate, with a need for regularly updated engaging content. Here’s a work that was done in partnership with a 3D designer.
FRANCESCA VILLA Creative Direction
I led the creative and marketing at Motley. I built the brand’s marketing calendar and was fully engaged in launching all campaigns and content. We launched this Motley x Francesca Villa collection across website, social, paid ads, and a hosted PR event. The campaign brought an uptick in social following, supported our sales goals, and exceeded our performance goals. Whilst the company is unfortunately no longer in business, you can view my work all through their instagram profile, which includes campaign, product, UGC, partnerships, influencer and more.
DAI Branding and Art Direction
I was the brand Art Director for Dai, where I worked very closely with the founder. Because of my extensive background in fashion retail I led store openings for the brand as well. I crafted and established the brand’s identity, launched three collections, created the brand video, led the production on various content, opened 2 profitable London stores and a profitable NY popup venture. I was also in charge of all digital ads, social, email, CRM, and packaging.
BURBERRY Window Design
I worked for some time as a freelance art director and during this time I worked illustration collaborations, visual merchandising, brand identity, marketing content, and window design. Here is a window design project that was done for Burberry during Riccardo’s time as creative director. The concepts were heavily researched, rendered, and then prototyped before several stages of review with Riccardo.
PRADA Luxury Special Installation Curation
I moved from Miu Miu in New York to Prada in London. Here I managed a team of 7, responsible for the Northern Europe displays in all stores, popups, and shop-in-shops. I was invited by HQ to help with a special installation in Isetan department store, Japan.
MIU MIU Retail Curation
I was responsible for the visual merchandising in all North America retail store and majors. I opened several locations including a new flagship in the Miami Design District. I was also responsible for New York’s displays during a highly rare visit from Signora Prada where we received a positive review.
3.1 PHILLIP LIM Architectural Retail Language
I was part of the team who worked directly with Phillip and our CEO as well as with our architects to conceive our retail store language. From ‘champagne gold‘ rails to jade marble plinths to custom-made fabric mannequins - we looked at every intricate detail in the customer’s journey through our stores. This took years to come to life and was then rolled out globally from New York to London and across all of our partners in Korea, Japan, China, Southeast Asia, and the Middle East. I was engaged in the initial development of the creative concept, store planning, sourcing, specs, delivery, store layout, display capacities, and visual merchandising. I managed Phillip’s vintage refurbished furniture collections for these stores. I was solely responsible for establishing and maintaining the look of our flagships and stores globally as well as hundreds of shop in shops and wholesale accounts.
CALLIDAE Illustrated Print Design
As a visual artist, I work in oil painting and illustration. Over the years I have worked many collaborations for various brands to use for various applications. Callidae and myself have worked on several jobs together including illustrations, marketing materials, fabric print design, and design work for embroidery application on soft furnishings and on attire. Here is a print design I illustrated and digitised for their Caelly neck tie which launched at an event they held in collaboration with Piaff Champagne.